Texoma Giving Partners
UX | BRANDING | IDENTITY | MOTION
Role
Researcher, UX Designer, Visual Designer, UI Designer, Brand Strategist and Creative Director
Deliverables
Brand Identity, Responsive Website, Print Materials, Stationery & Motion Graphics
Project Overview
Texoma Giving Partners was formed from Texoma Health Foundation’s funds and endowments department in order to better serve the residents of Texoma.
Problem
A new organization that needed help establishing trust in the community. Texoma Giving Partners was looking to create a trustworthy and honorable brand with a web presence.
PROCESS
Discovery | Research
We started the project with a discovery session to better understand the needs, goals and visuals for Texoma Giving Partners. Following the meeting, we compiled a creative brief and put together a styleboard to help us guide us on the desired look and feel of the brand.
Sketches | Wireframes
We began to sketch logo ideas while working on website layout and hierarchy simultaneously. The brand emerged as the assets began to come together.
Ideation | Design
We presented three brand concepts to the client. After the stakeholders selected the final logo we completed the branding by creating icons and patterns. With the brand completed, we finished designing the website and launched it with webflow.
Challenges
Texoma Giving Partners has two sister organizations. It was a challenge to create branding that works with the sister organizations while still appearing to be a unique brand.